Untold Beauty

Art Direction•Key Visual Development•Retail Tools• Brand Shop Page•Influencer Guidelines

Creative Direction: Katie McElligott•Associate Creative Direction: Kelvin Hill•Copywriting: Loren Parker

Unilever and Walgreens set out to elevate and celebrate all types of beauty by showcasing voices and stories that have historically been sidelined by the beauty and personal care industry. In order to do that, we first created a sense of belonging with broader representation in our program key visuals and a wider range of Unilever products available at Walgreens. We also partnered with influencers to bring our vision to life, sharing their own stories, memories, and associations with their favorite Unilever products.