CVS Positively Real

2023 Effie Awards: Silver Omni-Channel Shopper Solution•2023 Effie Awards: Bronze Single-Retailer Program Drugstores•2022 OmniShopper Awards Collaborative: Brand-Retailer

Art Direction•Key Visual Development•Retail Tools• Instagram Sticker Design•Video Storyboarding

Creative Direction: Katie McElligott and Kelvin Hill•Copywriting: Kristin Liguori

Dove partnered with CVS on Positively Real, a program with a mission to rediscover beauty confidence in a world rife with filters, comparison, and self-doubt. We created look, feel, and tone for the program with the aim of championing unedited photography and a celebration of authenticity. As part of the campaign, we developed retail displays for CVS stores and a landing page for the Dove portion of their website. We also created a suite of Instagram story stickers, inviting users to post them on their own unedited photos and share their own beauty confidence.