Miller Lite Summer

Art Direction•Illustration•Merchandise Design•Pattern Design•Promotional Website Design

Creative Direction: Kyle Reading•Copywriting: Justin Lawson•Production: Fran D’Amico

We created a promotional program with Miller Lite for the summer of 2021, inviting drinkers to pack in more summer. The more they bought, the more chances they had to win Miller Lite swag.
We developed the visuals for the entire program in order to showcase Miller Lite as the catalyst for a fully maximized summer, including custom illustrations for each summer occasion, tools across all classes of trade, merchandise design, animated videos, and promotional website design.