Peroni Holiday
Art Direction•Key Visual Development•Tool Design
Creative Direction and Copywriting: Jessie Cadle•Co-Art Direction: Bianca Bertollini•Strategy: Brooklyn Carey
In the 2020 holiday season, Peroni wanted to show shoppers how easy it was to tap into the Italian elegance of the brand with a high-class, low-effort gathering of their own. We spearheaded a series of “how-to Aperitivo” classes on Instagram live, which we drove to at shelf and on social. We reinforced the ease and elegance of the occasion with custom menus, glassware and coasters in on-premise locations.
