Camp Confidence

Experiential Design•Branding•Merchandise Design

Creative Direction: Jacqueline McCabe•Copywriting: Loren Parker, Tony Buitrago •Co-Art Direction: Cooper Slack •Event Production: BASH Creates

For the Kroger Wellness Festival, Unilever wanted to bring their Scents of Confidence campaign to life– a program structured around demystifying and recategorizing deodorant for first-time wearers. In order to do that, we created a fun and immersive summer camp experience, oriented around boosting tweens’ self esteem in a playful way.