Corona Cinco de Mayo & Dia de Muertos

Art Direction•Key Visual Development•Retail Tool Design

Creative Direction: Audrey Raymond•Copywriting: Félix Rodríguez Gutiérrez

For Cinco de Mayo and Dia de los Muertos 2026, Corona wanted the two holidays to feel visually connected to each other. We were tasked with creating an overall look for the programs that threaded the needle between the vibrant buoyancy of Cinco, the meaningful imagery of Dia de Muertos, and the spare, beachy vibe of Corona. What resulted was a fresh take on the holidays with a layered photography approach and a heroic, shot-from-below effect on the products to give the brand and the occasions the shine they deserved.