Meijer Halloween

Art Direction•Key Visual Development•Tool Design

Creative Direction: Jacqueline McCabe•Copywriting: Kristin Liguori

Meijer and Unliever wanted to create a way to elevate their existing recipes and highlight their brands for the Halloween season. While we were tasked with merely coming up with a way to showcase Hellmans, Knorr, Ben & Jerry’s, Klondike, and Talenti for Halloween, we found a way to create an elevated aesthetic that captured the eeriness of the season while keeping appetite appeal.