Beer Style Guidebook
Art Direction•Layout Design•Glassware Illustration
Creative Direction: Kyle Reading•Copywriting: Justin Lawson
Molson Coors wanted to create a resource for bartenders to direct customers to try new beers. Our solution was to create a guidebook to organize beer styles by color, glassware, and flavor profile. As an extra piece, we also created a custom leave-behind flip book in the footprint of a standard speed opener for easy access and functionality.
