Sarah Hall
Art Direction • Graphic Design
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Beer Portfolio Holiday

Beer Portfolio Holiday

Art Direction•Illustration•Retail Tool Design•Digital Asset Creation and Animation

Creative Direction: Courtney Nowak and Kyle Reading•Copywriting: Heather Robertson

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During the 2020 holiday season, Molson Coors wanted to find a way to showcase all of their brands in a joyful, celebratory way while still keeping in mind the realities of celebrating in a pandemic. Our team was inspired by the messages of love and hope that people were putting in their windows in the early stages of quarantine, and wanted to channel that heart into our visual of a re-imagined holiday celebration.