MILLER HIGH LIFE
Art Direction – Reflective Plaque Design
Miller High Life wanted to create a reflective plaque for on-premise locations utilizing their brand equity in a unique way. After some exploration, the winning plaque was a version that made their inviting “Welcome to the High Life” headline the focal point, flanked by stars from their Girl in the Moon bottle neck label, and some modern filigree-style linework. We finished it off with some light distressing to speak to the brand’s long history, and a dangling chalkboard for added functionality wherever the plaque is hung.
Design Exploration
